World Gin Day 2017:

Facebook page (4-10 June 2017):

  • 26,291 total page likes (23,275 in 2016)
  • 116,106 total reach of posts on the page (133,867 in 2016)

Twitter (4-10 June 2017) stats from hashtracking.com:

  • #worldginday was, yet again, trending in the UK for the whole of the day itself! It was also, at times trending on worldwide lists!
  • 53,195 tweets included the official hashtag: #worldginday (34,009 in 2016)
  • 24,709 contributers used #worldginday (17,527 in 2016)
  • 100,506,710 total reach for tweets inc #worldginday (55,942,232 in 2016)
  • 247,655,215 timeline deliveries for tweets tweets inc #worldginday (141,424,154 in 2016)

Instagram (4-10 June 2017) stats from hashtracking.com:

  • 10,672 posts from 8,659 contributors (5,725 from 4,663 in 2016)
  • 1,593 comments (2,344 in 2016)
  • 26,130 likes (45,741 in 2016)
  • 61,847,307 impressions (9,591,140 in 2016)
  • 38,916,737 reach (7,436,081 in 2016)

Website (June 1-10):

  • 32,782 visitors to the website (16,400 on the day)
  • 55,879 page views on the website (22,588 on the day)

I think it’s fair to say that things escalated somewhat in 2017!