Virtual events for 2020, a guide: 

With the Covid-19 pandemic putting many countries in lockdown, World Gin Day 2020 will be taking place online.

A brilliant chance to get your brand in front of gin loving consumers around the world, the WGD website will act as a hub for listing these events, so there’s one place to come to see what’s going on!

It is strongly advised that you read the information below before submitting an event to the site.

What kind of event?

From a virtual distillery tour to online tastings, cocktail tutorials and parties, there’s plenty of scope to get creative (as ever!). 

Just make sure it is open to all and is designed to provide value to the gin loving community. Simple!

When?

As there are hundreds of brilliant gin brands out there, and given virtual tastings can be accessed around the world, World Gin Day events in 2020 can take place any time during the month of June.

Events throughout the month will get the same level of exposure on the site, and through social media as ones around the day itself* – let’s turn this into an epic month-long celebration of all things gin!

*in fact you might find you have less competition with other brands at the start or end of the month.

Support

I will be offering the use of a premium zoom package to brands for their online tastings. This will come with help in setting up the conference-style call, or webinar (where you can have multiple hosts), and some guidance as to how to use the platform effectively.

There will be a small fee for using this (nowhere near the cost of setting up your own package!), please get in touch using the contact form, or check the tickbox on the event form if you are interested.

I can also come on board as a co-host (limited slots for this though as I’m just one Monkey!), again, get in touch to discuss.

Providing gin

Having your gin to hand is not an essential element of your online session, many gin fans are happy with getting a behind-the-scenes tour and insight from you the owner/producer as to why your gin is awesome.

However, if you want to make your session interactive you may want to consider where people can get their hands on your gin prior to an online tasting, with many brands choosing to offer discounts to entice people to pick up a bottle (or mini) to crack open during the online event.

If you produce a number of gins, consider putting together a pack of miniatures that people can buy. Services like Master of Malt in the UK  can offer useful services, like their dramming programme – check the ‘Build your own Tasting Set’ page.

If you’re a small distillery consider teaming up with other distilleries you have a good relationship with, and ship a mini for each of your tastings together in one box.

How to submit an event to the site

Simply click on the button below and fill in the online form, taking care to provide engaging information – WHY should people want to come to your online session?

To manage the countdown functionality all listings should be converted to GMT. There’s an area where you can fill in more information on the timings, including listing local timezones.

Please list a contact email address so that I can follow up with any questions or clarifications around your event. This will not be made public.

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